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Living in Korea, Decoded

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Why did Newtoki stop only now?

There was an illegal Korean site that made 400 billion KRW a month. It was called “밤토끼” and sold illegal comics. Everyone who knew it knew it was illegal. Now it says it will close. At the same time, its rivals “마나토끼” and “북토끼” also said they will stop. What happened?

Updated Apr 28, 2026

The illegal webtoon and web novel site Newtoki said it has closed down. Manatoki and Booktoki, which were announced together, also posted service termination notices on the same day. The operators said they deleted all data and have no plan to reopen. The article says Newtoki's monthly damage is estimated at about 40B KRW. The number of users was mentioned as 12.2 million. In the webtoon industry, it had long been seen as a major illegal site causing big damage. But the case is not completely over. According to the article, the related association plans to continue civil and criminal lawsuits in Korea and overseas. It also said the operator became naturalized in Japan, so the investigation is not easy. Along with this, the emergency blocking and access blocking system under the revised Copyright Act will soon begin full operation. So this news is not just about a site shutting down. It is also a test of whether Korea can stop illegal content sites faster.

원문 보기
Key points

It is not just one site closing. A structure that stayed unblocked for a long time is starting to shake.

If you only look at the news that Newtoki closed, it can seem like just a case where one illegal site disappeared. But if you look a little closer, this news shows three things overlapping at the same time. First, sites with different genres like Newtoki, Manatoki, and Booktoki stopped together. Second, big numbers like '40B KRW in monthly damage' got attention again. Third, Korea is now stepping forward, saying it will respond faster with the emergency blocking system.

In one line, it is like this. Illegal distribution was not just a problem of one site, but a structural problem where demand, profit, technical evasion, and slow administrative procedures were all connected, and this shutdown is the first case testing whether that structure can really be shaken. If you understand this much, you can see much more clearly why the industry does not stop lawsuits even after the site closes, and why the operator's stay overseas and naturalization are such big variables.

ℹ️What you will see after reading this

You can tell how '40B KRW in monthly damage' is different from actual sales loss.

You can understand why stopping Newtoki was not only a technical problem, but also a system and international cooperation problem.

History

From Bamtoki to Newtoki, illegal webtoon sites grew like this

To understand this news, it helps to first see the flow that Newtoki was not a sudden exception, but a follow-up version of the earlier ecosystem.

1

Step 1: In 2017, Bamtoki made the model of a 'large illegal webtoon site'

Bamtoki gathered huge traffic by showing paid webtoons for free and very quickly. The key here was not simple copying, but that it created, on a large scale, the user habit of 'watching the latest episode right away for free'.

2

Step 2: Even after the 2018 arrest, the ecosystem did not disappear

The arrest of the Bamtoki operator was a symbolic achievement, but follow-up sites soon filled the empty space. It showed that even if one site disappears, it can come back by changing the address, moving the server overseas, and copying a similar structure.

3

Step 3: Since 2019, Newtoki became the central axis of a distributed illegal network

Newtoki was mentioned not only by itself, but also together with genre-based sites like Manatoki and Booktoki. This means illegal distribution grew from one genre and one site into a network model that groups many tastes and increases repeat visits.

4

Step 4: As the legal market grew, the targets for illegal copying also increased

As the Korean webtoon market grew, popular works, paid episodes, and globally simultaneous serialized works also increased. The growth of the legal market itself meant, from the view of illegal sites, that there were 'more products to copy,' so crackdowns alone could not fully stop demand.

5

Step 5: The 2026 shutdown is not the end, but a starting point to change the structure, even if late

This shutdown is clearly a big event, but it does not mean the whole ecosystem will disappear automatically. So now the industry and the government are moving toward looking at both blocking speed and the effectiveness of international cooperation together.

Comparison

Why illegal sites did not disappear even when legal platforms increased

Comparison itemLegal platformIllegal site
PricePayment or rental is needed for each episodeFree and can be viewed right away
Access to latest episodesFree if you wait, or often paid early releaseOften gathers and shows the latest episodes quickly
Works spread outWorks are scattered across different platformsEasy to find many works at once from one address
Access stabilityStable access through official apps and sitesIf blocked, they change the domain, but users come back again through shared addresses
Revenue structureRevenue is shared with writers, platforms, and production companiesOften run with outside revenue such as ads, gambling, and adult ads
Indicator

What does the number '40 hundred million KRW damage per month' say, and what can it not say?

IndicatorMeaningThings to be careful about when reading
Monthly damage amount 39.8 hundred million KRWEstimated potential sales loss when illegal use is turned into legal paymentDo not think this is exactly the same as the cash loss shown in the actual accounting books
12.2 million monthly usersA warning sign that shows the site's unique visitors or monthly usage scaleIt may include repeat visits, users who came in for a short time, and users who do not plan to pay
Annual illegal market size 72.15 hundred million KRWAn annual damage estimate that groups major illegal webtoon and web novel sites togetherThis is not the damage amount of New Rabbit alone. It is a number quoted based on a wider group of sites, so you should not add it right away or compare it on the same line
2023 estimated damage 44.65 hundred million KRWAnnual damage size calculated with a specific survey methodIf assumptions like the replacement purchase rate and average spending change, the number can also change
Interpretation

The damage amount is not 'lost cash' but a number that calculates 'stolen possibility'

The phrase '40 hundred million KRW per month' sounds strong. But this number is usually calculated with the assumption that if there had been no illegal use, some of it would have changed into legal payment. Simply put, it is closer to an estimate of the chance that people would have bought it from the original store if they had not used free copies, rather than the amount of goods actually stolen from a mart.

That does not mean this number has no meaning. Rather, this kind of estimate works like a warning light that shows how widely the whole industry is being eaten into. If you understand this difference, you can read beyond a simple yes-or-no question like 'Is 40 hundred million KRW exaggerated?' and better understand what assumptions were used and what policies this is used to justify.

💡Key difference

Damage amount = not a confirmed real loss, but an estimated potential sales loss

Number of users = shows the spread power of an illegal site, but not all of them are demand that would change to paid use

Structure

Why did New Rabbit, Mana Rabbit, and Book Rabbit move together?

CategoryNew RabbitMana RabbitBook Rabbit
Main genreWebtoonJapanese comicsWeb novels
Why they are mentioned togetherThe service shutdown notice and operation situation were reported togetherRepeatedly reported in the same group as NewtokiMentioned together with Newtoki in the context of shutdown and lawsuits
Common traffic inflow structureUsing search, shared addresses, and Telegram noticesGuiding users to a new address in a similar wayUsing the same return traffic path even if the genre is different
Estimated profit modelAd exposure and return visit trafficAd-based traffic profitAd-based traffic profit
Operational advantageTaking in webtoon demandGetting more comic readersExpanding total stay time by grouping even novel readers together
Context

Even if the genres were split, there is a big chance it worked like one traffic factory behind the scenes

If you think about why they bothered to run webtoons, Japanese comics, and web novels separately, the answer becomes clear. Even if users have different tastes, they still overlap. One person can read webtoons, move to Japanese comics, and then consume web novels too, so stay time gets longer and ad exposure also increases. Genre separation was just the outside look, and the key was a structure that kept traffic for a long time.

On top of that, if domain changes, Telegram notices, and bypass address guides are combined, it becomes easier to bring users back even after getting blocked. If you understand this part, it naturally connects to why the government now thinks individual takedown requests alone are not enough and has brought out a system that blocks access itself more quickly.

System

What is different between the old block and the new emergency block?

Comparison itemOld blockNew emergency block
Basic flowAccess blocked after review and decisionIn urgent cases, block first and then continue the follow-up process
Main authorityFocused on the existing review processStronger emergency order power for the Minister of Culture, Sports and Tourism
SpeedThe old structure reportedly took about 3 weeks from detection to blockingAims for quick blocking right after a report
Previous limitDuring the wait, it could move to a new domainIt gets faster, but controlling overblocking becomes more important
Conditions for useFocused on the general processUsed when there is no other way and urgency is recognized
Process

Why did it used to take 3 weeks to block, and why is it trying to get faster now?

If you divide the process into steps, you can quickly understand why speed matters.

1

Old Step 1: They found the infringing site and collected materials

First, they had to check which site was illegally distributing which copyrighted works. Time was not spent only at this stage, because they also had to prepare materials for the later review.

2

Old Step 2: They waited for review and decision

The problem started here. Because the administrative process moved step by step, the illegal site could change its address or make a new bypass route during that time.

3

Old Step 3: The telecom operator applied the actual block

Even after the decision was made, more time was needed for it to be applied in the field. In the end, users often got the new address shared before the block happened.

4

New Step 4: If it is urgent, the system changes to block access first

The revised system changes the order here. In urgent cases, it means they will block first before follow-up review to try to slow the spread. If you understand this, you can also see that the real purpose of this legal revision is more about fixing the speed problem than strengthening censorship.

Legal

Site shutdown and legal responsibility are completely different issues

CategorySite shutdownLegal responsibility
What changesCurrent service operation is stoppedPast copyright infringement and judgment about the profit structure still remain
Main purposeTo stop more distribution in the futureTo examine whether compensation for damage already caused, punishment, and recovery of unfair profit should apply
What is considered in civil casesDirect effect is limitedCompensation for damage, injunction, calculation of an amount equal to licensing fees, and so on
What is considered in criminal casesThe fact that operation stopped can be a factor for considerationIntent, profit motive, repetition, and scale of infringement are judged separately
Why does the lawsuit continueA symbolic effect of making sure the site cannot open againBecause responsibility must remain to stop the same model from appearing again
Cooperation

If the operator becomes a naturalized citizen of Japan, where does the investigation get blocked

In a cross-border case, it may seem like 'can't they just go catch the person,' but in reality the problem is not one bundle. It is split into several steps.

1

Step 1: If the evidence is outside Korea, it cannot be taken right away

If server logs, account information, and payment traces are overseas, Korean investigation agencies cannot seize them right away. They must request them through a criminal justice cooperation process that matches the other country's law. Simply said, you cannot open another person's house door with your house key.

2

Step 2: They examine whether the other country can also see it as the same crime

In international cooperation, double criminality is important. This means 'the act that is a crime in our country must also be a crime under the other country's law.' Even if the system exists, if legal interpretation and scope are different, it can take more time.

3

Step 3: Securing the person is a different process from securing evidence

If the operator is in Japan and even has Japanese nationality, simple investigation cooperation and extradition move separately. Getting the logs and actually having the person handed over are completely different doors.

4

Step 4: So the whole case turns into 'a problem of persuading Japanese procedures'

At this point, rather than the investigation stopping, it moves into a phase where the Korean investigation must persuade overseas judicial procedures, diplomatic channels, and platform cooperation at the same time. If you understand this structure, you can see why the Newtoki case has dragged on for years.

Bottleneck

Why does it become so difficult when an overseas server, overseas nationality, and overseas stay overlap

FactorWhat makes it difficultWhy it takes more time
Overseas serversSecuring logs, search and seizure, tracking the actual hostingBecause they have to follow the laws of the country where the server is located and the provider's cooperation
Foreign nationalityExtradition and decisions about protecting their own citizensBecause the other country reviews it again based on its own laws and public interest standards
Staying overseasArrest, request to appear, securing custodyBecause it takes time from finding their location and delivering legal procedures
All three factors exist at the same timeThe flow of evidence, people, and money must be tracked separately by countryBecause if even one step is delayed, the whole case gets delayed too
Summary

So, this news should be read as a 'change in the enforcement structure' rather than a 'shutdown'

Looking at it up to here, the shutdown of Newtoki is closer to a midway check than a final ending. If you look at why the illegal site grew, there was user demand and easy access. If you look at why it survived for so long, there were overseas servers, domain changes, and slow procedures. And if you look at why the case is still not over, civil and criminal liability and international cooperation are still left.

So when you read this news from now on, it is good to change the question like this. Do not only look at, 'Did the site close?' You should also look at whether the new emergency blocking system really slows down how fast it comes back, whether international cooperation leads to operator responsibility too, and how the estimated damage numbers are used in policy design. If you look at these three together, even if similar news comes out next time, you can judge for yourself what changed and what stayed the same.

💡How to read this news

Instead of only looking at whether it was shut down, also look at the chance of reappearance and the blocking speed together.

Whether the lawsuit continues may not be a sign that 'it is not over,' but a sign that tracking responsibility has started seriously.

Big damage figures become a reason for policy, but you should also check how they were calculated.

We will tell you how to live in Korea

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